Target commercials as much as the next guy, but I'm a bit disturbed that Sir Mix-A-Lot contributed his intellectual property to the ad slogan "Baby Got Backpack."
This is a dark day for the Seattle rap scene (incidentally, the last 15 years have also been dark days for the Seattle rap scene).
But I guess if Target and others are determined to go ahead with this strategy, I might suggest some other '90s hip-hop classics they could co-opt.
Eazy-E...Boyz n the Hoodies
Snoop...It Ain't No Fun If My Homies Can't Have None — Of Those Double-Stuff Oreos
AMG...Bitch Betta Have my Performance Fleece
Ice Cube...The Wrong Nighttable to Fuck Wit
Snoop...Murder Was The Attache Case That They Gave Me