Nice to see the It's-It get some props in today's Chronicle. I've been a big fan of this ice cream treat since we moved to Santa Cruz in the 1980s (the 7-11 on Laurel stocked them). So even though I never went to Playland-at-the-Beach, they have a lot of nostalgia appeal for me.
But I wonder about two issues: Have they stopped making the strawberry flavor? Because it's omitted from the list of flavors in the story. And second, why don't they serve It's-Its at SBC Park or the Oakland coliseum (especially since I found them at Dodger Stadium in Los Angeles...outrageous!).