Sunday, February 02, 2014

Do People Really Want Super Bowl Merchandise?

Like many New York retailers, our local Gristedes made a big push to sell Super Bowl merchandise over the past two months. This is the first time the event has been held in the Northeast, and I'm sure they figured people would want memorabilia.

But as far as I can tell, the stuff didn't exactly fly off the shelves.

This may shock some of you, but apparently a framed photo of the Meadowlands isn't that enticing.

It seems to me like NFL fans are mainly interested in team-specific products — say, a Marshawn Lynch jersey. And it's not as if any local teams are playing (neither New York team even made the playoffs). A generic tribute to the Super Bowl doesn't fly.

Maybe if the Super Bowl were in a place like Indianapolis (as it was in 2012), local pride would be enough to fuel sales of such products. But this is New York. If you're not a tourist, you're too cool for this.

Sure enough, the markdowns started well before Super Bowl Sunday.