Wednesday, August 14, 2013

Trend: Commercials That Morph From Decade to Decade

This week the Men's Wearhouse released its first commercial without founder and longtime public face George Zimmer. The ad has been criticized as sexist because it purports to show a "gentleman" who spends his time leering at passing women.

The ad does something else that I'm finding increasingly common these days: It shows a montage of different decades and their distinctive styles. (Well, the 1970s and 1980s are distinctive; the 1990s and 2000s, less so.)

This appears to be a meme in commercials right now. Just check out this Purina Cat Chow spot.

Or this one from Frigidaire.

Or this clip from Procter and Gamble.

The driving force behind these ads is obvious: Marketers want to show that their brands have staying power, even as styles and social mores change.

We'll see if Men's Warehouse customers find it comforting that acting like a douche will never go out of style.

UPDATE: This Motel 6 ad provides another example.

UPDATE TO THE UPDATE: And, one more...