Friday, May 03, 2013

F. Scott Fitzgerald Gets a Billboard on His Favorite Bridge

F. Scott Fitzgerald, the author of “The Great Gatsby,” was a fan of the Queensboro Bridge — the 3,724-foot span that arches over Roosevelt Island en route to Midtown Manhattan.

This is what he said about it in “Gatsby”:
“The city seen from the Queensboro Bridge is always the city seen for the first time, in its first wild promise of all the mystery and the beauty in the world.”
So you have to wonder what Fitzgerald would think of a “Gatsby” billboard being the first thing that greets Queensboro commuters when they reach Manhattan. (The ad is part of a promotional campaign for the new film adaptation, which opens this month.)

Would he be delighted, or would the commercialism of it kill "the mystery and the beauty"?

In fairness, the same spot used to have a billboard for the Hustler Club, which was described in the ad as "New York's best-kept secret."

You would think putting up a billboard near a major New York thoroughfare would be a bad way to keep a secret.