Thursday, July 14, 2011

'Ride the Bus With Us'

As I age, I find I'm increasingly making pop-culture references that no one gets. Whether it's Ayds candy, "That's My Mama" or the episode of "Fantasy Island" with the possessed girl, my allusions aren't as well received anymore. Heck, even a mention of "Whoot, There It Is" vs. "Whoomp! (There It Is)" is drawing blank stares. In my 20s, it might have been hip to be obscure. Now it just means I'm old.

Sometimes it's just a case of hailing from a different geography, like when I drop a reference to the "Ride the Bus" commercial. This jingle has been rattling around my head for more than 20 years, and I subconsciously feel like it should be a broad cultural touchstone. And yet, if you didn't live in the Monterey Bay area in the early 1990s, you've probably never heard it.

That means if I hum this at work, I'm not going to get people joining in for the chorus (or the part where the lady does that nifty vocal flourish). Oh well. Their loss, because the song just keeps getting better with age.