Wednesday, April 27, 2011

Thank You for Not Using a Definite Article

There's a series of Bank of America ads that attempt to make local references (perhaps to help people forget that this San Francisco-born company is now based in Charlotte).

Photo credit: Language Log via SFist

Last year, they created a stir by referring to BART and Muni as "the BART" and "the Muni." Anyone who's lived in the Bay Area awhile knows that we hate definite articles. We say, "Take 280 to Palo Alto. There's too much traffic on 101." (Unlike people in Southern California, who put a "the" in front of all their freeways.)

Apparently BofA got the message, because check out their ads now.


No definite article!

UPDATE: Click here for more.