The tagline is: "the god of thunder." Wow, that's really what they're going with?
If you look up "Thor" in the dictionary, "the god of thunder" is the first four words you'll see. In other words, that's not a tagline — that's a job description.
What if other great films had used this approach to market themselves?
|Oliver Stone's "JFK" (1991)|
|Spike Lee's "Malcolm X" (1992)|