Sunday, April 17, 2011

Laziest Movie Tagline Ever?

I've been seeing these posters for the new "Thor" movie all over the place.


The tagline is: "the god of thunder." Wow, that's really what they're going with?

If you look up "Thor" in the dictionary, "the god of thunder" is the first four words you'll see. In other words, that's not a tagline — that's a job description.

What if other great films had used this approach to market themselves?

Oliver Stone's "JFK" (1991)
Spike Lee's "Malcolm X" (1992)
Gus Van Sant's "Milk" (2008)

Here are some better suggestions for a "Thor" tagline, just off the top of my head:

1. "IT'S HAMMER TIME."

2. "THUNDER ROLLS."

3. "HE KICKS SO MUCH BUTT, CALL HIM CHUCK NORSE."

As always, my consulting services are offered free of charge.