Friends of ours gave Alice this customized hat: "A is for Alice."
It's cute, and instructional. (The hat also provides fodder for my languishing "Baby Fashion" series.)
Alice's brother has gotten good at identifying letters lately. When Elliot sees an A, he'll say, "A is for apple." He knows it stands for Alice too, but he can't pronounce her name. If you ask, "What else does it stand for?" he'll say, "A is for baby!"
That's just confusing.