Sure, maybe it was a bad idea for the Hacienda restaurant chain to compare themselves to a Guyanese death cult.
But in the annals of odd marketing choices, this isn't much better. Apparently the New Yorker is trying to save print journalism by selling really tacky watches.
Talk about misjudging your audience. I feel like these would go over great with a 7-year-old wandering the merch area of Six Flags, but it's hard to think of something less appealing to a typical New Yorker reader. [Maybe a Mitt Romney T-shirt? -ed.]
Can you imagine some tweedy fellow wearing one of these watches while leafing through Calvin Trillin's latest gastronomical treatise? I can't.