Tuesday, March 23, 2010

Binge and Purge?

SoMa denizens are getting some confusing messages from Coca-Cola's marketing department.

I noted recently how SoMa was filled with billboards encouraging people to drink 100 ounces of coke as "their meal."



Now new billboards are going up in the neighborhood promoting Coke Mini — a tiny can with only 90 calories. Why, it would take more than 13 cans just to reach the "enough for your meal" threshold.



Dear Coca-Cola Co.: I can't handle swinging between these extremes. I feel like Oprah's waistline in the 1990s.

Next thing you'll tell me it's not cool to drive a Hummer anymore either.