You've probably seen the "Shine" advertisements for Golden Gate University. They're posted all over downtown San Francisco.
The ads always make me think of the movie "Shine," which featured Geoffrey Rush's Oscar-winning portrayal of a brilliant-yet-mentally-unbalanced pianist.
To be fair, the Golden Gate ads are a little different than the movie poster. (As you can see in the top picture, the man has a necktie.)
Still, it got me wondering if the ads are meant to reference the movie. That would be a bold choice, given the fact that the main character was insane.
So I did a little digging. It turns out "Shine" wasn't the only slogan that Golden Gate University considered.
I've obtained a few mockups of their earlier ad ideas...
All things considered, "Shine" was probably the best choice.