You have to hand it to the marketing wizards at Tom's of Maine.
Here's a company whose toothpaste tastes like licking the inside of a horse uterus. And yet, people can't get enough of it.
The other day, I came across this deodorant from them — unscented, of course. The company clearly knows how to target the consumer who thinks, "I smell just fine the way I am, but I guess I'll pay $4 to rub the equivalent of an old candle under my armpits, why not?"
Still, I wonder if they're pushing the envelope a bit with the "12-hour" protection. I guess the idea was: If we're going to invent something that's clearly imaginary, why be conservative with our claims?
Maybe they're also working on 12-hour dragon repellent? Or possibly, a 12-hour gravity-maintainer?
In fairness to the company, the product probably does work just as well after 12 hours as it does after one. So no refunds!