Sunday, March 15, 2009

Cereality, R.I.P.?

Remember Cereality, the restaurant focused on cereal?

I was thrilled when I first heard of this concept back in 2004. They opened up locations in Philadelphia and Santa Cruz.

Sadly, I never got a chance to try it out. And I learned this weekend that the Santa Cruz location is closed! It appears from the company's Web site that the Philly location is gone as well. The only remaining outlets appear to be located inside Cold Stone Creameries.

Is this company doomed? If so, was it the concept or the economy?

Oddly, I came across this site that said they're opening a new Cereality in Terminal C, Gate C6 of Dallas-Ft. Worth airport. Is that the one recession-proof part of America?